Corporate transferees are under tremendous pressure to sell departure homes and become productive in their new assignments. More than ever, they all need your full-on marketing expertise because more often than not they’re all relying on a market sale, regardless of program eligibility or type.
Although use of formal home marketing assistance in corporate policies has been trending up, WERC’s 2013 Relocation Assistance: U.S. Domestic Transferred Employees reports that just 75 percent of respondents “with home assistance programs provide formal home marketing assistance. Additionally, 11 percent provide it to only certain employees and the remaining 14 percent do not offer home marketing at all.”
Peg Guinta, CRP, is Projects Director for RIS Consulting Group. For questions, please email firstname.lastname@example.org.
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